Hi PARO Friends,  It's been an eventful year at PARO STORE, filled with growth and reflection. Zoe's return to Australia and Ruth welcoming a new addition to her family prompted us to reevaluate how we move forward with PARO in this evolving landscape. With this in mind, we've made some decisions about the future of PARO STORE. We've decided to pause our direct sales operations to focus on what truly matters: fostering a community of sustainab...

We’re all aware of the positive impact of living a more plant-based lifestyle, and that applies not only to what we eat but what we wear. But when most of us think of vegan materials we’re often taken back to memories of uncomfortable, sweaty, plastic-filled shoes and bags made of cheap materials we used to call “pleather”. Technology has come a long way in the last few years, and so has the consumer opportunity, which means as well as bet...

We've all heard the adage "the most sustainable garment is the one already in your wardrobe" and yes it's true, buying less is with out doubt the single biggest change we can all make (as consumers). But it's unrealistic to think we're all going to stop shopping altogether, so before looking for something new, vintage is for sure the best choice. Not only are you eliminating any impact of making new clothing completely - like air, land an...