THE NEXT STEP

Hi PARO Friends, 

It's been an eventful year at PARO STORE, filled with growth and reflection. Zoe's return to Australia and Ruth welcoming a new addition to her family prompted us to reevaluate how we move forward with PARO in this evolving landscape.

With this in mind, we've made some decisions about the future of PARO STORE. We've decided to pause our direct sales operations to focus on what truly matters: fostering a community of sustainability-minded consumers like you, and continuing to showcase brands that are making a positive impact on the industry.

Moving forward, our website will remain an open platform dedicated to discovering and learning about innovative brands. Instead of a traditional shop page, we'll redirect traffic directly to each brands website where you can purchase directly.

This transition allows us the freedom to expand our reach, onboard new brands across Europe and, for the first time, Australia and NZ. We're excited to grow alongside you and continue promoting the brands we care deeply about through our enhanced editorial content.

Additionally, we're actively exploring pop-up opportunities on both sides of the world. We believe in the power of physical spaces and events to build community and introduce you to new audiences. So stay connected as we're hoping to start popping up later this year.

We'll still offer a curated selection of products available for purchase through our online store. Currently, we're excited to feature the latest ATMOS, stocked Sydney. 

We're thrilled about these changes and hope you are too. As always your feedback and ideas are invaluable to us as we shape the future of PARO STORE, so please never hesitate to reach out.

Thank you for being an integral part of our community and for your continued support in making PARO what it is today.

Love,

Ruth & Zoe