Hi PARO Friends,  It's been an eventful year at PARO STORE, filled with growth and reflection. Zoe's return to Australia and Ruth welcoming a new addition to her family prompted us to reevaluate how we move forward with PARO in this evolving landscape. With this in mind, we've made some decisions about the future of PARO STORE. We've decided to pause our direct sales operations to focus on what...

We’re all aware of the positive impact of living a more plant-based lifestyle, and that applies not only to what we eat but what we wear. But when most of us think of vegan materials we’re often taken back to memories of uncomfortable, sweaty, plastic-filled shoes and bags made of cheap materials we used to call “pleather”. Technology has come a long way in the last few years, and so has th...

We've all heard the adage "the most sustainable garment is the one already in your wardrobe" and yes it's true, buying less is with out doubt the single biggest change we can all make (as consumers). But it's unrealistic to think we're all going to stop shopping altogether, so before looking for something new, vintage is for sure the best choice. Not only are you eliminating any impact of ...

  WHAT IS SUSTAINABLE SWIMWEAR?   When it comes to sustainable swimwear we see so many brands advertising that they're "made from ocean waste", especially around the time of World Ocean's Day. Sounds good.... right!? These brands are almost always using ECONYL® - a regenerated fabric made from many sources of plastic waste, which includes ocean waste, but there is nothing on the to ECO...

We're approaching 22nd April aka 'Earth Day'. And while it seems strange to have just one day of the year dedicated to protecting the future of this wonderful orb we call home,  it's no bad thing to use Earth Day to raise our consciousness of the role we all need to play in protecting our planet's future, every day of the year. So what would a more Earth Friendly everyday look like? Here...

The mountains of clothing waste are growing by the day - more often than not, hidden from our daily lives in the deserts of Chile or the streets of Accra, Ghana. But have no doubt, those are our old clothes. Fast fashion is one of the biggest causes of the obscene and increasing amounts of clothing waste, and we sure can (and should) boycott the biggest culprits like H&M, Zara etc, you’v...

Continuing with our community appreciation in the lead up to our 2nd birthday, we take a tour of Europe, curated by some of our favourite brands throughout the region; from Barcelona, to Berlin, Paris to Krakow and of course, our home town of Amsterdam. Each brand reflects on why their local community is so special, and shares their tips on the insiders, community focused guide to the area. ...

As we approach our 2nd birthday at PARO we're reflecting on what's most important to us, and that's community. We launched with 8 brands, and we're so proud of the community of more than 50 brands now on PARO, all of whom challenge the status quo in the fashion industry by making environmental and social sustainability their priority. When we scout new brands we look for an aesthetic we ...

Established by Sjaak Hullekes and Sebastiaan Kramer in 2018,  Hul le Kes is a brand with purpose, existing not for profit but to make and meaningful impact on society and the industry. Seeing the beauty and character in imperfection, Hul le Kes take a holistic, and circular approach to design, creating pieces that will live many lives. We talked to founders, Sjaak and Sebastiaan, about changing...

 Introducing our FW21/22 lookbook 'De Kapel'.  Set in a timeless capsule with endless walls, where emotions are felt fully and expressed instinctively, 'De Kapel' showcases the collections from our community of independent brands who are pioneering a kinder, future for the fashion industry through environmentally and socially sustainable design. The richly textured Autumn Winter collection feat...

CiaoKeti is a textile project by Keti Shahini, which started from her own family heritage he developed over time in a self-taught research path on the different weaving techniques.The project is inspired and based on the study and 360 ° exploration of the elements present in nature, from the process of symbiosis between plants and fungi to the behavior of insects and animals in their natural h...

Everyone, including us, is getting more interested in sustainability. But it's a complex topic that can be hard to get your head around, add to that all the climate doom and rules about what we shouldn't be doing, can feel a bit overwhelming. Good news is that as more and more people want to understand how we can help change the world for the better, there is also a rising number of online reso...