Eindhoven based foundation New Order of Fashion (NOoF) are helping to shift the dial on sustainability in fashion through talent and innovation. Next to technological innovation, it takes the creative geniuses to change the fashion industry. NOoF enable the next generation of fashion design talent to drive the industry's transition towards circularity. 

NOoF, in collaboration with the local Eindhoven community, industry partners Wolkat and design talent Alicia Minnaard, Bart Hess and Marie Sloth Rousing, have developed their first capsule collection 'From Scratch’. Zero-waste bags, made entirely from post consumer waste collected from their home city, available exclusively on PARO STORE.

The capsule collection is the start of an ongoing research & development project pushing the boundaries of circularity, expect more from NOoF later this year.