PARO STORE will be taking orders again in 2025
PARO STORE will be taking orders again in 2025
PARO STORE will be taking orders again in 2025

DISCOVER OUR
GOOD DESIGN CODES.

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

E.MACBEAN

E.MACBEAN is a high-end UK swimwear brand launched in 2020, a creative collaboration between Andrew and Eleanor Ibi. The E.MACBEAN ethos is one of slow, considered, sustainable swimwear; made for a diverse, fearless and culturally-aware community. E.MACBEAN’s aim is to claw back the traditional swimwear narrative from the male gaze; bored of the anodyne, careful, traditionally pretty/sexy swimwear imagery that has dominated the market for so long.

Andrew and Eleanor created their first swimwear collection, inspired by and named after characters from female-written literature; the eponymous 'Sula', from the Toni Morrison novel, and 'Zenia' from Margaret Attwood’s The Robber Bride. Future collections will take references from female-driven music, film and the arts - think Patti Smith by the sea; Simone de Beauvoir in an oversized punk beach sweat; Angela Davis in a carefully designed structural one piece.

TRANSPARENT SUPPLY CHAIN & ETHICAL PRACTICES

SWEATS AND TEES MADE WITH ORGANIC MATERIALS

swimwear made with ECONYL®, 20% of collection is upcycled

FABRIC SOURCED IN EU (EXCL. TRIMS), MADE IN THE UK

ECO-FRIENDLY HANGTAGS, RECYCLED PACKAGING

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E.MACBEAN

E.MACBEAN is a high-end UK swimwear brand launched in 2020, a creative collaboration between Andrew and Eleanor Ibi. The E.MACBEAN ethos is one of slow, considered, sustainable swimwear; made for a diverse, fearless and culturally-aware community. E.MACBEAN’s aim is to claw back the traditional swimwear narrative from the male gaze; bored of the anodyne, careful, traditionally pretty/sexy swimwear imagery that has dominated the market for so long.

Andrew and Eleanor created their first swimwear collection, inspired by and named after characters from female-written literature; the eponymous 'Sula', from the Toni Morrison novel, and 'Zenia' from Margaret Attwood’s The Robber Bride. Future collections will take references from female-driven music, film and the arts - think Patti Smith by the sea; Simone de Beauvoir in an oversized punk beach sweat; Angela Davis in a carefully designed structural one piece.

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E.MACBEAN

E.MACBEAN