DISCOVER OUR
GOOD DESIGN CODES.

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

E.MACBEAN

E.MACBEAN is a high-end UK swimwear brand launched in 2020, a creative collaboration between Andrew and Eleanor Ibi. The E.MACBEAN ethos is one of slow, considered, sustainable swimwear; made for a diverse, fearless and culturally-aware community. E.MACBEAN’s aim is to claw back the traditional swimwear narrative from the male gaze; bored of the anodyne, careful, traditionally pretty/sexy swimwear imagery that has dominated the market for so long.

Andrew and Eleanor created their first swimwear collection, inspired by and named after characters from female-written literature; the eponymous 'Sula', from the Toni Morrison novel, and 'Zenia' from Margaret Attwood’s The Robber Bride. Future collections will take references from female-driven music, film and the arts - think Patti Smith by the sea; Simone de Beauvoir in an oversized punk beach sweat; Angela Davis in a carefully designed structural one piece.

TRANSPARENT SUPPLY CHAIN & ETHICAL PRACTICES

SWEATS AND TEES MADE WITH ORGANIC MATERIALS

swimwear made with ECONYL®, 20% of collection is upcycled

FABRIC SOURCED IN EU (EXCL. TRIMS), MADE IN THE UK

ECO-FRIENDLY HANGTAGS, RECYCLED PACKAGING

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E.MACBEAN

E.MACBEAN is a high-end UK swimwear brand launched in 2020, a creative collaboration between Andrew and Eleanor Ibi. The E.MACBEAN ethos is one of slow, considered, sustainable swimwear; made for a diverse, fearless and culturally-aware community. E.MACBEAN’s aim is to claw back the traditional swimwear narrative from the male gaze; bored of the anodyne, careful, traditionally pretty/sexy swimwear imagery that has dominated the market for so long.

Andrew and Eleanor created their first swimwear collection, inspired by and named after characters from female-written literature; the eponymous 'Sula', from the Toni Morrison novel, and 'Zenia' from Margaret Attwood’s The Robber Bride. Future collections will take references from female-driven music, film and the arts - think Patti Smith by the sea; Simone de Beauvoir in an oversized punk beach sweat; Angela Davis in a carefully designed structural one piece.

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E.MACBEAN

E.MACBEAN