Italian label MYAR was founded in 2015 as a modern interpretation of army styling in streetwear culture. MYAR aims to create a new dress code by up-cycling and customising vintage army gear into unique tailored pieces that reflect army life's values.

The collection is almost entirely made from re-tailored globally sourced military garments and second-life fabrics that have been certified by ReLiveTex; verifying that they have been saved from landfill or incineration and promoted to new uses. Every MYAR garment comes with a QR code to discover the origin, re-creation and production process of the piece.

The fabric is dyed using cold, mostly natural dyes, with hangtags made from organic fabric and recycled paper and finally packaged in eco-friendly bags made from bio-components . To guarantee that the working conditions are fair, MYAR visits their local suppliers and producers regularly.