HELEN KELEN is a graduate in textile and fashion designer who launched her brand in early 2020. In her work, she uses discarded textiles from factories and second-hand clothes to prolong their lifespan by adding new value to them, so that they don't end up in landfills.

The brand offers new interesting solutions by combining the smallest pieces of fabrics in production to get a different and unique garment. The designer draws inspiration mostly from electronic music and rave culture, and offers a fresh, hybrid aesthetic of clothing based on organic and sustainable production. She describes her work as 'techno up-cycling'.