PARO STORE will be taking orders again in 2025
PARO STORE will be taking orders again in 2025
PARO STORE will be taking orders again in 2025

DISCOVER OUR
GOOD DESIGN CODES.

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

GOOD DESIGN CODES

WE ASSESS EVERY DESIGNER AGAINST NINE WAYS TO APPROACH THEIR CRAFT IN ORDER TO HAVE A BETTER IMPACT IN THE WORLD.

YOU’LL FIND THE GOOD DESIGN CODES NEXT TO EVERY PRODUCT, SO YOU CAN SEE WHERE THEY GET A THUMBS UP FROM PARO AND SHOP BASED ON WHAT’S MOST IMPORTANT TO YOU.

TRANSPARENT

ARTISAN

EMPOWER PEOPLE

ECO-FRIENDLY

VEGAN

ORGANIC

CIRCULAR

MANAGE RESOURCES

LOCAL

ELV Denim

E.L.V. DENIM stands for East London Vintage Denim, as all products are designed and produced in East London. All products are up-cycled from unwanted post-consumer waste denim, helping to protect the environment for future generations and ensuring a zero-waste policy.

E.L.V. DENIM works with Blackhorse Lane Atelier, a local East London atelier with a proven social sustainability policy Produced locally, E.L.V. DENIM pieces have a minimal carbon footprint and support local communities.It takes 10,000 litres of water to make a new pair of jeans – this is the same amount of water that one person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste.

E.L.V. DENIM is gender-neutral and is meant to be shared, loved and worn by everyone. Every jean is as unique as the person who wears it.

TRANSPARENT SOURCING AND PRODUCTION CHAINS

SOURCED AND PRODUCED IN THE UK

100% UP-CYCLED POST-CONSUMER WASTE DENIM

REDUCED WASHING PROCESS

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ELV Denim

E.L.V. DENIM stands for East London Vintage Denim, as all products are designed and produced in East London. All products are up-cycled from unwanted post-consumer waste denim, helping to protect the environment for future generations and ensuring a zero-waste policy.

E.L.V. DENIM works with Blackhorse Lane Atelier, a local East London atelier with a proven social sustainability policy Produced locally, E.L.V. DENIM pieces have a minimal carbon footprint and support local communities.It takes 10,000 litres of water to make a new pair of jeans – this is the same amount of water that one person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste.

E.L.V. DENIM is gender-neutral and is meant to be shared, loved and worn by everyone. Every jean is as unique as the person who wears it.

Explore

ELV Denim

ELV Denim