Le Tings is an ongoing conversation that explores and celebrates African diaspora experiences by repurposing discarded packaging and ephemera into covetable contemporary designs. We talked to Harris about African and Caribbean heritage, the importance of collaboration and repurposing the meaning of waste in design.   "What we wear is often a means of  communication, either from a place of how...

The Truth About Waste In The Fashion Industry  Imagine floodwaters carrying piles upon piles of second-hand clothing down your main high street, as waves brush against the coastline, bringing discarded clothing with them onto the beach; labels from high street brands clearly visible in the debris. Sounds like a dystopian novel set in a future world overrun by fast fashion world. Sadly, this is...

The rise of sustainable fashion is reshaping the industry, as more consumers seek eco-friendly alternatives. As trends evolve, a growing number of people are becoming mindful of the environmental impact of their favorite wardrobe pieces. Brands like those on PARO are leading the charge. Alongside them are influential sustainable fashion bloggers, publications, and Instagrammers who are passio...

Fair trade is a movement to create fairer international trading practices. In a capitalist market “free trade” principles generally govern international commerce which although on the whole are successful, they often create unfair conditions for smaller, less powerful supply chain members. The idea of fair trade helps workers and farmers, often in the Global South, to obtain improved and ethica...

Sophie Ceramica started as a passion project for Sofia de Moser Leitão. Run from a small studio in Paris, Sofia is inspired by positivity which she transmits to others through her vibrant and fun designs.  We chatted to Sofia about the role of positivity in her work, why she's keeping things small scale, and how she integrates sustainability in her process. "Clay it’s something that’s part of...

The pace of our lives just keeps getting faster; Microsoft recently reported that the human attention span had dropped to just 8 seconds – shrinking nearly 25% in a few years. The attention span of a fast fashion designer must be even shorter (*), with fast fashion brands producing about 52 “micro-seasons” a year—or one new “collection” a week. According to author Elizabeth Cline, this started ...

  Our SS21 lookbook is inspired by the world re-opening; our senses re-awaken as we venture further afield to explore the world outside. With mixed emotions and energies; the joy of being together, occasionally tempered by strange sensations as we adjust to a world that feels different, and a new perspective that makes the skies seem brighter, and nature’s colours bolder than before.   We...

Cavia is an upcycling and eco-friendly clothing brand, founded and made in Italy since 2020. Cavia believe that our world is full of things we produced in past, that we must transform with our creativity. We chatted to founder Martina about her vision for the brand, future projects and, of course, knitting. "Our world is full of things we produced in past, we just need to transform it with our...

WE FOUND IT STUDIO is the brainchild of Laurie and Jones from Toulouse, France. The brand started off as WE FOUND IT VINTAGE, a space to curate and share exceptional as well as timeless vintage garments but eventually evolved into its own line of made to order pieces from deadstock designer fabrics. We chatted to Jones and Laurie about their inspiration, fashion that exists already and what it...

Par Cielle is a hand-crochet brand founded in 2018 by Australian born, Paris based, Cielle Marchal. Influenced by a free and unique upbringing in the Australian and French nature, with a connection and respect for these surroundings that inspires the creation of items that integrate with the natural world. We chatted to Cielle about what influences her work and how to create intentionally. "I...

Last weekend we had our first PARO POP-UP; a sunny day filled with friends, good times and natural wine. Thanks to everyone who came through, and if you missed out, don't stress out, because we're already busy plotting the next one in July. If you can't wait that long, send us an email to whatsup@parostore.com to make an appointment to see the clothes IRL in our studio on Weesperstraat 103. And...

Swiss brand lola studio encourages you to slow down, become active, breath, meditate and dig deeper into what matters most. This is reflected in their way of creating through design, up-cycling, recycling and researching new ways to support activity and relaxation, with a low foot print on the planet. We chatted to founder, Susanne, about their roots in the beautiful Zurich, the evolution of s...